2025 New!
with Zijun (June) Shi
and Song Lin
Abstract: Resale markets span diverse sectors from physical goods to digital assets, with resale royalties evolving into varied forms through advances in platform economics and blockchain technology. This paper develops a unifying framework to analyze royalty policies under varying degrees of information asymmetry, differentiating three policies—exogenous, adjustable, and committed—based on creators' authority to set and adjust royalty rates. We characterize royalties as creating signaling value through cross-market profit reallocation, transferring value from information-asymmetric primary markets to information-symmetric secondary markets, but at the cost of secondary-market inefficiencies. Under the committed policy, high-quality creators can use both price and royalty rate as signaling instruments. We uncover a lexicographic optimization principle governing this dual-instrument signaling: high-quality creators adopt positive royalty rates to minimize primary-market price distortion regardless of the magnitude of secondary-market inefficiencies. These privately optimal rates are consistently socially excessive, providing rationale for regulatory ceilings. Furthermore, we show that constraining the signaling space with a royalty ceiling can paradoxically benefit high-quality creators in pooling equilibria by preventing escalation to inefficiently high rates. Our welfare analysis shows that committed and exogenous policies generally dominate adjustable policies for both high-quality creators and social welfare, while low-quality creators consistently prefer no royalty. Our findings offer actionable guidance for platforms and regulators on optimal royalty policy design and provide broader insights into multi-instrument signaling under information asymmetry.